Dobro Gynecology
Delicate medicine: A site women trust at first sight.
Specialized women's health clinic (Gynecology, Ultrasound, Pregnancy care). The goal was to move away from "hospital cold" and create an atmosphere of care and safety. The site must be understandable for women of any age.
Challenge
Create an atmosphere of care and safety. Make the site understandable for women of all ages — from young to elderly patients.
Problem & Challenge
Women's health is highly competitive. Stress: a visit to a gynecologist is stressful for many — if the site looks complicated, dark or outdated, the patient closes the tab. 95% of women search for a doctor on their phone. Medical sites often have clutter and confusing terms.
Solution
Soft pastel palette, focus on people (real doctor photos), transparent pricing. Astro architecture — instant response, works on 3G. Simplified booking form (name + phone). Local SEO for "Gynecologist Odesa", doctor microschema.
Business Results
The site became the benchmark in its niche. Patients report booking precisely because the site seemed "kind and clear". 99/100 PageSpeed — advantage in Google Ads. Trust builds brand before the visit.
"In medical projects, code is also care. If the site lags, it's disrespect to the patient. In Dobro Gynecology I removed everything that could irritate, leaving only purity, speed and benefit.
🚀 Why Choose Us?
- Brand storytelling
- premium aesthetics
- e-commerce ready