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Practical articles about website development, technology, advertising, and business process automation.

Consent Mode v2 for Online Stores: What to Set Up and Verify

Consent Mode v2 for Online Stores: What to Set Up and Verify

Four consent signals, basic vs advanced, the 700-click modeling threshold and five checks in Tag Assistant. A practical Consent Mode v2 guide for e-commerce owners.

Sergey Filatyev · 7 min read

Core Web Vitals 2026: Why INP Is Getting Worse and How to Fix It

Core Web Vitals 2026: Why INP Is Getting Worse and How to Fix It

Google admits the share of sites with good INP has been falling for half a year. We break down CrUX and Web Almanac data and show how to fix LCP, INP and CLS fast.

Sergey Filatyev · 7 min read

Google September 2026 Spam Update: Was Your Site Hit? A Checklist

Google September 2026 Spam Update: Was Your Site Hit? A Checklist

Google's September 2026 spam update ran for 13 days and ended on October 8. Here is how to tell real traffic loss from noise in Search Console and what to audit.

Sergey Filatyev · 6 min read

AI Search in 2026: How to Prepare Your Site for Google AI Mode

AI Search in 2026: How to Prepare Your Site for Google AI Mode

Google now reports AI Search visibility and Bing tracks citations in Copilot. See what to improve on your site, which GEO myths to skip, and what to measure first.

Sergey Filatyev · 16 min read

The Era of Autonomous AI Agents: Claude vs OpenAI Codex 2026

The Era of Autonomous AI Agents: Claude vs OpenAI Codex 2026

A global comparison of Claude 4.6 and OpenAI Codex in web development 2026. Reviewing autonomous AI agents, their differences and how they update code creation.

Sergey Filatyev · 12 min read

How Long Website Development Takes: Timelines by Type and Plan

How Long Website Development Takes: Timelines by Type and Plan

Landing page 3–10 days, business site 5–35, online store from 15: a timeline table by plan, what delays a project, a prep checklist and how to read quoted dates.

Sergey Filatyev · 8 min read

Freelancer, Agency or Boutique Studio: Who Should Build Your Site

Freelancer, Agency or Boutique Studio: Who Should Build Your Site

Freelancer, agency or boutique studio compared on seven criteria: risk, speed, price and accountability. What to check before paying and what to put in the contract.

Sergey Filatyev · 7 min read

Mobile First in 2026: What to Check in Design, Forms and Brief

Mobile First in 2026: What to Check in Design, Forms and Brief

What Mobile First means and why about a third of sessions in Ukraine are mobile. Google's mobile requirements, finger-sized tap targets, forms and a brief checklist.

Sergey Filatyev · 8 min read

Landing Page or Corporate Site: Four Questions to Help You Choose

Landing Page or Corporate Site: Four Questions to Help You Choose

Landing page from $250, business site from $350: how the formats differ in goal, price, timing and SEO, and four questions to pick one for ads or organic traffic.

Sergey Filatyev · 7 min read

Website Cost in Ukraine 2026: Real Prices, Timelines and Risks

Website Cost in Ukraine 2026: Real Prices, Timelines and Risks

Website prices in Ukraine in 2026: landing pages from $250 and business websites from $350. A practical guide to scope, timelines, vendor types and hidden risks.

Sergey Filatyev · 10 min read

Template or Custom Website: Price, Speed, Risks and When to Move

Template or Custom Website: Price, Speed, Risks and When to Move

Site builder, CMS template or custom build: a three-year cost comparison plus speed, SEO, security and platform lock-in, with a checklist for choosing the right one.

Sergey Filatyev · 8 min read

Why Your Business Needs a Website Even if You Have Social Media

Why Your Business Needs a Website Even if You Have Social Media

35.3 million internet users in Ukraine and 90.7% of search on Google. When a business needs a website, when social media is enough and which format fits your budget.

Sergey Filatyev · 8 min read

The Modern Website in 2026: Signs of an Outdated Site and Fixes

The Modern Website in 2026: Signs of an Outdated Site and Fixes

How to tell that your site needs a refresh: criteria, Web Almanac 2025 and Google data, an update-or-rebuild table and benchmarks from a studio's plans and prices.

Sergey Filatyev · 8 min read

How a Website Sells: Four Visitor Questions, Trust and Leads

How a Website Sells: Four Visitor Questions, Trust and Leads

How a site differs from a business card: four visitor questions, proof of trust, an enquiry form. Data from Baymard, BrightLocal and DataReportal, plus a checklist.

Sergey Filatyev · 9 min read

8 Website Mistakes That Cost You Leads and How to Avoid Them

8 Website Mistakes That Cost You Leads and How to Avoid Them

Eight website mistakes: goals, structure, mobile, speed, SEO redirects and analytics. How to check each one and what to fix before launch and after it goes live.

Sergey Filatyev · 9 min read