Medical Center 'Dobro' (Odesa)
Digital clinic transformation: how speed and empathy convert into patients.
Dobro Medical Center needed an empathetic, trustworthy online presence. The clinic specializes in addiction treatment and psychiatric care. Patients and families search for help in a vulnerable state — the site must inspire trust and make contact easy.
Challenge
Build a site that inspires absolute trust. Ensure instant loading for mobile (90% of traffic in this niche).
Problem & Challenge
Medical niche (especially addiction and psychiatry) is one of the toughest. People visit in stress, often at night, from mobile. If a site loads over 3 seconds, they leave. Old or templated design causes suspicion.
Solution
Astro architecture delivers pure HTML — Lighthouse 99/100. Sticky 'Call doctor' button, calm medical colors, large typography. Schema.org/MedicalWebPage, landing pages for narrow queries. WebP images, static = no SQL injection.
Business Results
Site became the key patient acquisition channel. Higher conversion from simplified forms and quick call buttons. Higher site speed improves Quality Score in Google Ads, lowering cost per click.
"In this project I proved that a clinic site doesn't need to be a complex machine. We removed everything unnecessary. No intrusive animation, no pop-ups. Only benefit, speed, and a direct path to a call.
🚀 Why Choose Us?
- Patient-centric design
- comprehensive condition info
- SEO for mental health
- multilingual (UK/RU)
- 99/100 PageSpeed
- integrated blog