Rations Synergy Fitness
E-commerce on steroids: Selling meal subscriptions easily.
Synergy Group (healthy meal delivery). Build online store with non-standard sales logic (day/week/month rations). Standard CMS could not handle cart and promo flexibility.
Challenge
Build online store with non-standard sales logic (rations by day/week/month). Standard CMS lacked cart and promo flexibility.
Problem & Challenge
Selling food is hard. Client wants to pick calories, days, see discount instantly. Complex cart — need to sell "21-day nutrition program with varied menu". Promo system (first order, friend referral, seasonal) must apply instantly. Checkout must be seamless.
Solution
Vuex cart remembers selection after reload. Order builder: program + calories + duration — price recalculates live. One-page checkout (name → phone → payment) — 30% higher conversion. Custom promo module. LiqPay/WayForPay integration — card in UI or Apple/Google Pay. SPA — 0.1s transitions, repeat order in one click.
Business Results
Platform became main sales channel. Higher average check (convenient day selector drives monthly subscriptions). Orders go to CRM with payment status — no manager calls. Launch any promo in 5 minutes.
"In e-commerce there are no small details. If «Apply promo» doesn't work in a second — client leaves. In this Nuxt project I built a store that helps business sell more and clients buy easier.
🚀 Why Choose Us?
- Conversion-focused
- clear CTA
- meal plan presentation
- mobile-first