Royal Flowers
Emotional e-commerce: Selling bouquets when the client is in a hurry.
Flower and gift delivery. Convert emotion («Beautiful!») into purchase («I'll take it!»). Site must handle peak loads on Valentine's and March 8.
Challenge
Create online store that converts emotion into purchase. Handle peak loads on Valentine's and March 8.
Problem & Challenge
Flower business needs high-res photos (4K) to sell — but they «kill» the site, especially on mobile. Client often orders on the go. Long checkout forms kill impulse purchase.
Solution
WebP/AVIF next-gen formats. Adaptive loading — small image on phone, large on desktop. Lazy load. «Buy in 1 click» in product card (phone + name). Filters by occasion and price.
Business Results
Store works as order conveyor. Handles holiday traffic when competitors «lie down». 85% of orders from smartphones. Google Images drives free traffic.
"In flower business the site is the window. If the glass is dirty (site lags), no one sees the beauty. I made a store that doesn't prevent admiring bouquets and buying them instantly.
🚀 Why Choose Us?
- Trust-building
- catalog
- delivery info
- ordering flow