The Roastery HR Landing
Hiring with character: Promo page for cult restaurant.
Synergy Group (The Roastery). Stylish HR landing to attract staff. Capture the party vibe and collect applications from young people (bartenders, waiters) who live on Instagram, not job sites. Client requirement: WordPress so HR can edit vacancies without developer.
Challenge
Create stylish HR landing for staff recruitment. Convey party vibe. WordPress so HR can edit vacancies herself.
Problem & Challenge
Finding staff for trendy venue is hard. Youth hate long Work.ua forms — they want vibe. Landing must grab attention in 3 seconds. Vacancies change daily — site must be a live tool.
Solution
Fullscreen video background from real Roastery parties — candidate dives into atmosphere. Light custom theme (no Elementor) — clean code, fast load. No «attach CV» — just Instagram link + phone. Conversion multiplied.
Business Results
Landing became main recruitment filter. HR manages content autonomously. Target leads — people who already «bought» the brand. 90% of applications from phones.
"Sometimes the developer's job is not to overcomplicate. Here we didn't need React or Astro. We needed a simple, stylish WordPress landing that's easy to edit. I made a tool that solves the client's task: hiring bright people fast.
🚀 Why Choose Us?
- Employer branding
- career page
- application flow